[Brian McIlmoyle]

A review is a unbiased assessment of something... you can review a thing.. like a gun because its attributes are fixed.. it is what it is. either it is good or it is bad.. it has properties that can be assessed.
You can review a play or a movie.. because again, it is a thing. that can be measured against specific criteria.

Reviewing a "person" ( because the retailers left are people.. not companies) becomes more problematic. People can have good days and bad.. people can get along with one person and not with another.

Reviewing behavior is a lot more difficult.

One person could think that waiting 4 days to get a reply from an e-mail is completely reasonable... another thinks if they have to wait an hour its a catastophe. So right there .. you get one review.. satisfied.. the other not.. as a result of the same behavior.

If you are going to review something.. you need to have established criteria .. that everyone agrees is relavant.

Otherwise.. all you can do is relate your personal experience with that person.. which is what the retailer feedback does.

Legally you have to be careful what you say about people.. particularly if what you have to say could injure them financially. If it is true .. not much of an issue .. but if subjective ... you could end up in hot water.